Brief in. Outcomes out. Days, not weeks.
A repeatable five-step process. The same model that delivered for Nestlé, Heineken, Unilever and Kiwicare runs for any brand, in any category, in any market.
Customer marketing, made operational.
Not influencers. Not stock photography. Not a sampling-day photo opportunity. theSalt turns your real customers into your most credible content channel, at the scale a marketing team can plan around.
A global managed community
500,000+ real customers worldwide, opt-in and profiled across 70+ lifestyle data points.
Brief-driven activation
You set the product, the audience, and the outcome. We mobilise customers to buy it through normal retail and use it for real.
Outcomes you own
Verified trials, fully-licensed content, and measurable traffic and sales lift, earned by your customers, owned by your brand.
Five steps, one brief.
No pallets, no demo-day rosters, no weekend retail coordination. Brief in, outcomes out.
Brief
You set the product, the customer profile, and the outcomes that matter.
Source
A short opt-in survey identifies real product users from the community.
Activate
Customers buy through normal retail (in-store, online, or direct) and trial in real life.
Post
They share the moment to their network with full content rights to the brand.
Boost & Report
Top content amplified via paid. Content library, sentiment, and sales readout to you.
One campaign. Six outcomes.
theSalt Activate isn't just sampling. It's the trial, the content, the retail traffic, the paid creative that outperforms, and the brand chatter that AI search engines now index. All from a single brief.
Customer-generated content
Real stills and video from real customers, fully licensed for paid, organic, retail and your sales decks.
Verified product trials
Real people buying and using the product through normal online or offline retail. Trials counted, not estimated.
Retail traffic and sales lift
Boosted content drives shoppers into the basket online or in-store. Measurable uplift during the campaign and after.
AI-search brand equity
Hundreds of authentic posts and verbatims across the open web. Exactly what AI search engines and LLMs cite when shoppers ask about your category.
Paid creative that outperforms
Customer content beats brand-shot creative on paid every time. Better CTR, lower CPC, more clicks for the same spend.
Less effort, faster turnaround
No pallets, no demo-day rosters, no weekend retail coordination. Brief in, outcomes out, in weeks not months.