Replace your next sampling activation with real customers.
If your product is on a shelf, in a basket, on a menu, or in a showroom, theSalt Activate works. Verified trials, owned content, and measurable retail traffic, from one brief.
Sampling. Without the demo day.
Skip the supermarket Saturday, the demo agency, and the in-store coordination. Real customers buy your product through normal retail, use it where they actually use it, and post the moment with full content rights.
In-store sampling activation
- Ship pallets to a depot, then on to retail
- Sampling agency on retainer for staff
- Demo day at the supermarket, mall, or event
- Coordinate with retail on planograms and timing
- One Saturday on location
At-home advocacy at scale
- Trial through the normal purchase process
- Full in-store or online basket experience
- Customers use it at home, post the moment, tag the brand
- Customer-generated content, owned and licensed
- Hundreds of authentic trials and posts at scale
- Measurable retail traffic, sentiment, and sales lift
One campaign. Six outcomes.
Customer-generated content
Real stills and video, fully licensed for paid, organic, retail and your sales decks.
Verified product trials
Real people buying and using the product through normal retail. Trials counted, not estimated.
Retail traffic and sales lift
Boosted content drives shoppers into the basket. Measurable uplift during and after.
AI-search brand equity
Authentic posts and verbatims, exactly what AI search engines cite when shoppers ask about your category.
Paid creative that outperforms
Customer content beats brand-shot creative on paid. Better CTR, lower CPC, more clicks for the same spend.
Less effort, faster turnaround
No pallets, no demo-day rosters. Brief in, outcomes out, in weeks not months.
Built for any brand whose customers buy at retail.
We've delivered across every category that needs trial, content, and traffic.
FMCG
Hot chocolate, dishwashing liquid, household staples
Food & Beverage
Snacks, condiments, beverages, prepared meals
Beer, Wine & Spirits
Festive launches, new SKUs, occasion-led trials
Beauty & Personal Care
Skin, hair, fragrance, oral care
Pharma & OTC
Cold & flu, pain relief, vitamins, wellness
Automotive
Test drives, partner finance, accessories
Restaurants & Hospitality
Limited-time offers, menu launches, partnerships
Retail & Lifestyle
Apparel, homewares, garden, pet, lawn & garden
One SKU. Days, not weeks. Real outcomes.
Pick a product launch, a tired SKU, or a category you want fresh data on. We bring the customers, the platform, and the report. You get owned content and verified trials.
Pricing settled in conversation, scaled to the brief.
- 1 SKU, 1 sharp brief, 1 outcome that matters
- Targeted to real customers via opt-in survey
- AI-verified trial completion at scale
- Hundreds of pieces of customer content in days, fully licensed
- Top-performing content boosted via paid media
- Sentiment + trial readout in your inbox at wrap