Case studies

Real campaigns. Real numbers.

The same model across beauty, beverage, household, FMCG and automotive. Every result below is from a real customer activation, measured, not estimated.

Here in Aotearoa
Kiwicare Weed Weapon · January 2026

Real gardeners, real gardens. 4,937 clicks at NZ$0.20 each.

Five Kiwicare customers showed how they actually use Weed Weapon in their own gardens. We amplified the best content via paid, and it outperformed the brand's own paid ads on the same campaign, at a fraction of the CPC.

Source: Kiwicare Campaign Report, January 2026.

2.78%
Paid CTR on customer content (vs 1.07% brand paid ads, same campaign)
5
Real gardeners. Real Weed Weapon use. Owned content.
88%
Reach of the core 25-54 demographic
Across categories and markets

The same model, every category. Days to deliver.

Beiersdorf · Nivea Sun × Elastoplast

Back-to-School

Real mums bought both products, packed actual school bags, and posted their morning routines. Moms trust other moms.

  • 16.3M total impressions
  • 37× organic benchmark
  • 170 verified purchases
Nestlé · Hot Chocolate

Sales lifted 40% during. 21% after.

46 real consumers bought the product, hosted Galentine's moments with friends, and posted the moment.

  • +40.2% daily retail sales lift
  • +21.2% sustained 13 days later
  • 11-23x estimated full-market ROAS
Heineken · Sol Beer

Festive Launch

Sol was on shelf but not moving. Real consumers showed it in their BBQs and summer days.

  • 273 pieces in 48h
  • 482 verified trials
  • 3.15× ROI in 4 days
Unilever · Sunlight

Trust Rebuild

A formula change triggered doubt. Real households trialled it at the sink and shared honestly.

  • 9× ROI on advocate reach
  • 3× ROI on performance media
  • 226% of planned content
Automotive

From "unfamiliar" to "credible" in four weeks.

A leading automotive brand entering a new market needed credibility, not just awareness. 100 verified customers booked real test drives, brought a guest, and posted their honest first impressions. The conversation shifted from price to design, not just reach, but reconsideration.

Community-led launch pilot. Brand name withheld at the brand's request.

238
UGC pieces delivered, 2.38× the brief
34%
of budget spent to hit the result
102
verified in-dealership test-drive bookings

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